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Overview of the Project

The "Project for Prototype of Attractive Tourism Center in the East West Economic Corridor for Community Empowerment and Poverty Alleviation (EWEC Tourism Promotion Project)" was officially launched in January 2008. The Project is being carried out in cooperation with Lao National Tourism Administration (LNTA) and Japan International Cooperation Agency (JICA).

The number of tourist arrivals in Savannakhet has been significantly increased since completion of the Second Friendship Bridge over the Mekong River in December 2006. The number of foreign tourist arrivals in Savannakhet Province in 2007 reached 430,000 being 123% of increase compared to the previous year. Currently, most of the tourists are from neighboring countries like Thailand and Vietnam who visit Savannakhet for business purpose or transit purpose. As for the international tourists coming from Europe, America or other part of Asia and Pacific, most of them visit Savannakhet also for transit purpose, being benefited from improved road linkage with Vietnam and Thailand.

This project aims at increasing economic benefit to the local population from the increased number of tourists in Savannakhet Province. For this end, it is absolutely needed to make the tourists spend more time and money in Savannakhet by enhancing and improving tourism products, tourist services and related activities in Savannakhet Province.

Framework of the Project

The project is being carried out based on the following project framework composed of project purpose, outputs and activities.

Overall Goal:
The tourism industry in Savannakhet is promoted.

Project Purpose:
Framework for promotion of tourism industry in Savannakhet is established.

Output 1: The tourism promotion plan is developed.
Activity 1-1 Establishment of a Working Group
Activity 1-2 Implementation of a Baseline Survey
Activity 1-3 Identification of Tourism Resources
Activity 1-4 Organization of Marketing Training
Activity 1-5 Implementation of a Tourist Satisfaction Survey
Activity 1-6 Formulation of Action Plan for Tourism Development and Promotion

Output 2: Collaboration system between LNTA/PTD and private sector related to the tourism sector is established.
Activity 2-1 Organization of Tourist Service Training
Activity 2-2 Implementation of Joint Promotion

Output 3: Tourism information of Savannakhet is prepared and provided.
Activity 3-1 Compilation of Information on Tourism Resources
Activity 3-2 Creation of Tourist Information Materials
Activity 3-3 Improvement of LNTA website
Activity 3-4 Dissemination of Tourist Information through Tourist Centers
Activity 3-5 Development of Website for Tourism in Savannakhet
Activity 3-6 Monitoring on Utilization of Informational Materials

Output 4: Mechanism to prevent the negative impacts caused by tourism development is installed.
Activity 4-1 Establishment of a Public Moral Promotion Committee
Activity 4-2 Application of Public Moral Promotion Committee Recommendations

Note: Official Project Desing Matrix (PDM) and Plan of Operaton (PO) are available from "Download" page.
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